Automating InDesign CS6


InCopy Assignment Workflow_part 1

Tuesday, June 04, 2013

It has been said that there is nothing that people fear more than change. This is especially true when it comes to a change in a production workflow. Consider a workflow where copywriters and editors use their text editor of choice (not InCopy). When you assign a story to a copywriter the only criteria may be "make it about 1000 words". From there, you, the designer need to make whatever copy you receive fit. So you cut, squeeze, modify layout, add pull quotes; in other words, you do whatever you can to make the text fit, often at the sacrifice of your well thought out layout. But more importantly, with a substantial increase in production time. The time differential is of no concern to the copywriter, it was enough to have to try to come up with "about 1000 words."  More